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March 29, 2017

Ever wonder how to make cognitive interviewing work with physicians?  See Mary Hopke, Associate Director of Business Insights at Novartis, and Greg Chu, COO of InTask, Inc. discuss how the use of digital patient simulation opens up new and exciting possibilities for qu...

March 22, 2017

Our newest article in PM360, The Intervention-Environment Matrix for Predictive Analytics, looks at the interplay of intervention and environment in characterizing challenges in predictive analytics. Find the article here.

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